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How to read BILD free or for less

BILD is Germany's biggest tabloid. Articles on bild.de that are not marked BILDplus are free to read; BILDplus stories need a subscription. BILDplus is cheap by German standards: new customers pay from €1.99 a month, Lidl Plus users can get it for €1.49 a month, and BILDplus Premium adds the ePapers and fewer ads.

Last checked 14 Nov 2026. Offers change often, so confirm the price on the outlet's own page before you pay.

Quick answer

If you use the Lidl Plus app, take its BILDplus deal: the first month is free for new customers, then €1.49 a month or 149 Lidl Plus points; otherwise BILD's own offer starts at €1.99 a month.

Germany

App

BILDplus in the iPhone app

Monthly plans from €1.99 to €7.99 (in-app purchase)

The BILD app sells BILDplus monthly plans through your Apple account at €1.99, €2.99, €3.99, €6.99 and €7.99; the app shows which one applies to you. A BILDplus subscription also covers the Sport BILD app.

How to get it Confirmed on an official page Source
App

BILDplus Premium in the BILD ePaper app

€12.99/month or €129.99/year; Premium Sport €14.99/month or €149.99/year (in-app purchase)

Premium adds the ePapers of Auto Bild, Computer Bild and Sport Bild, a mostly ad-free BILD.de and app, and a second user account you can share with one other person. The ePaper app also lists a Premium plan with Bundesliga at €9.99.

How to get it Confirmed on an official page Source 1 Source 2
Intro offer

BILDplus introductory price

From €1.99/month for new customers (length of the offer and later price shown at checkout)

BILD advertises BILDplus from €1.99 a month across bild.de. BILDplus covers every BILDplus article on BILD.de, SportBild.de and the BILD apps, plus the regional BILD and BILD am Sonntag ePapers. Check how long the low price lasts before you sign up.

See the offer Confirmed on an official page Source 1 Source 2
Bundle

BILDplus through the Lidl Plus app

First month free for new customers, then €1.49/month or 149 Lidl Plus points a month

Lidl Plus users can choose BILDplus under Lidl Entertainment in the app. You can pay the monthly fee through Lidl Plus or spend points instead, so regular Lidl shoppers can read BILDplus without paying cash.

See the offer Confirmed on an official page Source
Bundle

BILDplus with RTL+ Premium

€9.99/month (one-month minimum term)

Since July 2026, BILDplus and the RTL+ Premium streaming service have been sold together for €9.99 a month, against €17.98 for the two bought separately. An existing RTL+ Premium subscription is not switched over automatically, so you may need to cancel it yourself.

Reported by a reliable source; check before relying on it Source
Other

Pay for single BILDplus articles with BILD Wallet

Paid per article with credits (price not stated in the terms)

If you only want the odd BILDplus story, BILD's terms describe a BILD Wallet: you buy credits and spend them to open a single BILDplus article, which then stays readable for 14 days. It is not a subscription, and credits can be used for three years from the end of the year you bought them.

See the offer Confirmed on an official page Source

Questions

Partly. Articles not marked BILDplus are free, but those marked BILDplus need a subscription or a single-article purchase through BILD Wallet.

BILD advertises BILDplus from €1.99 a month for new customers, and the iPhone app lists monthly plans up to €7.99. BILDplus Premium costs €12.99 a month or €129.99 a year in the BILD ePaper app.

Yes. In the Lidl Plus app, new customers get a free first month, then pay €1.49 a month or 149 Lidl Plus points.

We found no student plan on BILD's official pages. The Lidl Plus deal and BILD's own introductory price are the cheapest ways in.

BILDplus covers all BILDplus articles and the BILD and BILD am Sonntag ePapers. Premium adds the Auto Bild, Computer Bild and Sport Bild ePapers, far fewer ads and a second account for one other person.